EXPERIENCE

Freelance UX/UI & Content Designer Sep 2023 - PRESENT Lindsay Macbeth Designs | Remote

Lindsay Macbeth Designs is a Product Design, Content Design, and Web Design digital agency with expertise doing user research, creative strategy, wireframes, prototypes, and development for websites and products. Our focus is on creating meaningful user experiences by aligning business and user needs through close collaboration with clients during the whole product design cycle.

●      Rebrand and redesign nonprofit client pages to improve user engagement, retention, and donations.

●      Conduct user research with key stakeholders, including executive leadership and target users, to identify accessibility problems and opportunities.

●      Refine UX copy on company pages to reduce organizational content redundancies and appeal more strongly to emotions, improving user satisfaction.

●      Create low and high-fidelity wireframes and prototypes for products to test usability of key features and services.

Grant Writer                                                              Sep 2019 - Aug 2021 Good Samaritan Health Centers of Gwinnett | Norcross, GA

The Good Samaritan Health Centers of Gwinnett is a 50 person nonprofit team that provides affordable primary healthcare and dental services for the uninsured working poor.

• Proposed, coordinated, developed, wrote, and edited content for over 50+ foundation, individual, and corporate philanthropy grant proposals, resulting in over $600,000 grant funding for programs and services.

• Spearheaded efforts on identifying and successfully obtaining over $150,000 support for $3.4 million Capital Campaign to open permanent second medical and dental clinic location.

• Managed auction CRM software for first-annual The Good Neighbor Gala, amplifying our online auction presence and reach to over 200 attendants.

• Developed the first organizational grant calendar, streamlining the grant management process by creating an organized funding roadmap for upcoming fiscal years. 

• Managed research and cultivation of new grant funding relationships and the maintenance of existing relationships.

• Created social media strategy and produced content regularly reached by 150-300 viewers by focusing on visual storytelling and data with strong emotional impact.

Graduate Research Assistant                                               Aug 2016 - Aug 2018 Georgia State University | Atlanta, GA

Georgia State University provided research opportunities for high-performing graduate students to provide research support to program faculty members.

●      Designed, executed, and evaluated the Comprehensive Exit Exam program for over 300 undergraduate business school students, which provided key longitudinal insights into the efficacy of the business school curriculum and outlined areas for focus.

●      Organized and analyzed large datasets of 2500+ test scores to construct research surveys, survey reports, and models, which contributed to university ranking and prestige with U.S. News Best Colleges.

●      Conducted moderated interviews with female marketing professionals for leading marketing journal publications.

●      Orchestrated the room design and managed volunteers for the monthly Women Lead events attended by 100+ individuals.

Programs & Systems Coordinator                                     Aug  2015 - Aug 2016 Center For The Visually Impaired | Atlanta, GA

The Center for the Visually Impaired  is the largest service provider for the blind and visually impaired in Georgia.

• Oversaw organizational CRM software and developed new organizational program reports that directly updated and communicated with the development team’s reports.

• Managed United Way program applications and data reporting; this resulted in 5% of the organization’s $5 million budget.

• Advanced from qualitative to quantitative data analysis when preparing the Older Blind Program year-end report, more accurately representing the program's true effectiveness and resulting in $100,000 in sustained government support.

• Collaborated with organizational executive leadership on website redesign accessibility initiative; contributed to redesign efforts by conducting user interviews and sharing research feedback with committee.

Development Assistant                                                                                 Sep 2014 - May 2015 Children’s Cancer & Blood Foundation | New York, NY

The Children’s Cancer & Blood Foundation improves the survival of children impacted by childhood cancer and blood diseases through fostering research breakthroughs and training the next generation of leaders in the field of pediatric hematology and oncology.  

• Planned, designed, and executed flagship fundraising event that netted over $1.4 million, a 27% increase in revenue over the previous year.

• Founded, recruited, and managed Young Leadership Council (YLC), which consisted of ten volunteer young professionals, to spearhead informal fundraising events which raised $25,000 in the first 4 months.

• Developed organizational marketing materials, including writing content for monthly newsletters, social media, clinical research highlights, and the Annual Report, resulting in a 25% newsletter hit increase.

• Streamlined grant process through grant calendar redesign and raised over $225,000, a $75,000 increase from the previous year.