UX/UI & Content Designer
I am here to help your product or business meet & surpass its goals.
Lindsay Macbeth Designs is a full-service boutique design agency that works with nonprofits, ethical startups, and small businesses on design solutions that address real business and human needs.
I offer a variety of design services to meet your unique needs including user experience and visual interface design, user research, product strategy, content design, responsive web design, branding guidance, prototypes, and UX audits.
What Services Do I Offer?
At Lindsay Macbeth Designs, I work on a range of design projects to help boost your business.
USER RESEARCH
Stakeholder & User Interviews ~ Survey Design ~ Contextual Enquiry (Participant Observation) ~ Cultural Probe ~ Requirements & Constraints ~ Card Sorting
I practice a human-centered approach to design and problem solving. I start with user research to understand your user needs and pain points and employ a range of qualitative and quantitative research methods to uncover actionable insights.
PRODUCT STRATEGY
SWOT Analysis ~ Competitive Analysis ~ Jobs-To-Be-Done ~ Persona Creation ~ User, Task, & Navigation Flows ~ Journey Mapping ~ Usability Testing ~ User Tutorials ~ Information Architecture Evaluation
I discover how everything connects and what feasible opportunities for innovation exist. I combine design with a deep understanding of your market, business goals, and customers to develop strategies for growth.
USER EXPERIENCE & VISUAL INTERFACE DESIGN
Wireframing & Prototyping ~ UI Design ~ Affinity Diagramming ~ Accessibility Testing ~ Usability Testing ~ Heatmaps & Mouse-Tracking ~ UX Product Audit
From wireframes to high-fidelity interactive prototypes, I develop and design an experience that will delight your users and successfully gets them to achieve both their and your unique business goals intuitively - designing for every scenario.
CONTENT DESIGN
Website Proofreading ~ Website Editing ~ Copywriting ~ Content Planning ~ Content Optimization ~ Keyword Research
Words are a key part of a user’s interaction with a product. I take the guesswork out of figuring out how to help your users find the content they need in the most natural & aesthetically pleasing way possible.
BRANDING DESIGN
Logo Research & Briefing ~ Logo Design ~ Brand Style Tile ~ Full Brand/Style Guidelines ~ Social Media Assets ~ Marketing Collateral
I can help your business communicate the right message and personality to your users by leveling up your company’s branding. The development of strong, memorable, and personalized visuals that represent your brand will help you to effectively reach your target audience and communicate your value to the world.
WEBSITE DESIGN
Project Scoping & Planning ~ UX Design ~ Wireframes & Prototypes ~ Usability & Accessibility Testing ~ Content & Visual Design Customization
Your website design project will be in great hands. I will design for your business a stunning responsive website that anticipates what your users might need to do and then design a clear, functional, and creative interface that facilitates those actions.
ANNUAL REPORT DESIGN
Annual Reports ~ Sustainability Reports ~ Strategic Plans ~ Financial Reports ~ Other Corporate Reports
I create a rich, compelling, and authentic experience for your users in my annual report designs. Through visual and data-based Storytelling, I weave a tale using your brand, mission, services, and successes that builds trust and accountability with your viewers.
PRESENTATION & INFOGRAPHIC DESIGN
Creating Presentation Templates Or Updating Slide Decks Using Powerpoint Keynote, Mixed-Chart Infographics, Single Chart Infographics, Timeline Infographics, Informational (Text-Based) Infographics, Location-Based Infographics, Flow Charts, Comparison Infographics, Instructional Diagrams,
Whether you’re a startup, a non-profit, or a small-mid-size profit-for-purpose organization, I can design powerful pitch decks and classy corporate presentations that will provide your viewers with visually compelling, data-based storytelling of your organizational goals and branding that will entice, educate, and persuade.