WHAT WAS THE PROJECT?
Website redesign for a community nonprofit focused on service-learning programs
Client: Families Strengthening Families
Transitioned from a word-of-mouth site to a modern, reputable site for a nonprofit organization focused on educating, elevating, and empowering struggling families.
Project Summary
The Strategy
Lead with purpose, bolster with how they achieve their purpose, and support with need.
Results
Redesigned website generated a standing ovation from the client.
Information Architecture
Experience Design
Visual Design
Product Strategy
Accessibility Audit
Responsibilities
MY ROLE IN THE CREATION OF FAMILIES STRENGTHENING FAMILIES SITE REDESIGN
User Research
Developed product strategy and conducted simple user research with founders.
Experience Design
Designed interface, developed prototype, and iterated issues identified by the accessibility audit.
Product Strategy
Created, developed, and presented new user experience ideas.
COMPANY OVERVIEW
Families Strengthening Families is a nonprofit organization whose aim is to create domestic philanthropy by developing service-learning programs that involve the Georgia community and work together to educate, empower, and elevate the less fortunate, orphaned, and vulnerable children out of poverty.
COMPANY OVERVIEW
FSF’s programs are designed to provide much-needed resources for struggling children and families in Georgia.
Rotating subject-specific groups that advocates for adolescents, parents, and married couples via workshops, training, and mentoring.
CARE Groups
Connects struggling families with food and household essentials year-round and gifts to underprivileged families during the holidays.
CARE Essentials
Provides classes for learning about financial literacy and entrepreneurship to men, women, and children to promote stronger savings and spending behaviors.
BizCARE
PROJECT SUMMARY
Families Strengthening Families saw an opportunity to legitimize and modernize their outdated website and improve user engagement and donations through a website redesign before their relaunch.
Key Success Metrics Since Relaunch
67%
increase in webpages
100%
booked event and waitlist for Youth Girl Workshop
10%
increase in total beneficiaries
THE DESIGN PROCESS
I collaborated closely with a UX Designer, Web Developer, Project Manager, Content Designer, and UX Strategist from discovery through launch of new site.
RESEARCH & DISCOVERY
We planned and conducted multiple interviews with FSF’s founder to learn who their users are, how they typically use their website, and what they want their new website to accomplish.
DISCOVERY & PRODUCT STRATEGY
We created a sitemap to ensure we were all on the same page regarding Families Strengthening Families’ information architecture and divided up the pages we would each focus on so we could conduct our tasks effectively and independently. Throughout this process, we also discovered and presented design opportunities to the client - such as including a pdf of available community resources for their users on their site.
EXPERIENCE DESIGN
First, we mapped out FSF’s unique value proposition and supported it with independently researched facts on why what they do matters in their community.
EXPERIENCE DESIGN
We then mapped out a case for why potential volunteers should get involved with FSF and how donors can show their support.
EXPERIENCE DESIGN
Tanya is inspired by what she learns about Families Strengthening Families and wants to donate.
EXPERIENCE DESIGN
A’Shanti is excited to see so many images of volunteers her age on the Get Involved page and wants to volunteer.
CONTENT & INTERFACE DESIGN
Prior to our website redesign, FSF had 2 total pages, an excessively long Contact Us form, and no clear value-added proposition, testimonials, or metrics to showcase organizational legitimacy.
Clients also expressed dissatisfaction with the limited amount of images of families on their previous site.
CONTENT & INTERFACE DESIGN
FSF’s redesigned homepage’s focus is to communicate purpose with heart and showcase legitimacy as a Georgia-based community nonprofit.
Here are the key design changes we implemented: a timed carousel of rotating Hero Images with CTA inviting users to join FSF’s community, a donate button that employs a simple consistent layout in the top right of the site, need statement, and testimonials.
CONTENT & INTERFACE DESIGN
Redesigned Events page now showcases information on previous events and workshops and includes details on how to register for upcoming events.
Here are the key design changes we implemented: included imagery and description of past program events and CTA on how to join the FSF events.
CONTENT & INTERFACE DESIGN
Provided Experience, Interface, and Content Design for About Us, Get Involved, and Resources pages.
Here are the key design additions we implemented: linked FSF’S CARE Values with what they do, outlined various ways interested users can Get Involved with FSF, showcased quantitatively FSF’s community impact, and provided an easily downloadable pdf of Resources for Georgia families with varied needs.
PROTOTYPE, TEST, & ITERATE
Due to the limited timeframe we had to complete the website redesign for Families Strengthening Families, we opted to conduct an accessibility audit and directly fixed key design issues that were discovered on Wordpress.
PROJECT SUMMARY
Families Strengthening Families’ redesigned website is proving to be a hit with the client and an organic source of new users, with a sold-out workshop event and a proven increase and interest in FSF’s services.
Key Success Metrics Since Relaunch
67%
increase in webpages
100%
booked event and waitlist for Youth Girl Workshop
10%
increase in total beneficiaries